Focus on Growth to Frame Priorities

Republicans define Democrats as a party for the 47% who are takers. Democrats define Republicans as a party for the 1% who are wealthiest. And meanwhile, a majority of voters questions who is looking out for their interests, and an increasing number concludes the answer is no one.

Narrowly focusing on “income inequality” just continues this narrative and leaves many waiting for a message that actually speaks to them. Survey data confirms that “opportunity” is much more effective, but is it the most effective way to encapsulate Democrats’ message on wages and income? Or is there a higher priority economic objective that would serve as an even better frame when advocating an increase in the minimum wage? CONT.

Global Strategy Group

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