From time to time, we all read something where suddenly words jump out from the page, grabbing our attention. This happened to me the other day while reading a memo from Democratic pollster Stan Greenberg and strategist James Carville, along with two of their colleagues who work for the Democracy Corps, Erica Seifert and Fredrica Mayer. …
One of the most useful things that the Democracy Corps does in its polling, like other high-quality pollsters for both sides, is to test various messages for each party, ascertaining which ones are more salient than others. Sometimes messages may sound good, particularly to folks inside the Beltway, but when actually tested with real voters, the response isn’t always as anticipated.
The key phrase in the Greenberg/Carville memo was, “As a start, Democrats should bury any mention of ‘the recovery.’ ” The full paragraph went like this: CONT.
Charlie Cook