A recent poll finding most Americans don’t care about this year’s World Cup says more about polling challenges than it does about interest in the global soccer tournament.
An Ipsos/Reuters poll this month said 66 percent of Americans don’t plan to follow the World Cup this June and July in Brazil, and just 7 percent expect to follow it closely. But that’s less worrying than it sounds for tournament organizer FIFA, or for ABC, ESPN and Spanish-language network Univision.
That’s because the poll was conducted only in English, a significant shortcoming. CONT.
Carl Bialik, FiveThirtyEight