The Democratic Congressional Campaign Committee is building a national computer model to predict voters’ marital status, with hopes of targeting what may be the party’s most important demographic group: unmarried women.
“The completed model will let us pinpoint unmarried women as the target of specific, poll-tested messages delivered through field, mail and paid communications,” said a Democratic official who spoke on the condition of anonymity to discuss internal strategy. “The model can also be included in our polling, allowing us to monitor trends in support and enthusiasm over time.” CONT.
Zachary A. Goldfarb, Washington Post