… If Republicans do gain a Senate majority, which they may very well do in November, and manage to pick up eight or more House seats, it will be because of who they are not, not because of who they are. They aren’t in Obama’s party, and they aren’t in the party that unilaterally passed the Affordable Care Act, which, like the president, is unpopular.
Republicans may win a bunch of races without measurably improving their party’s “brand” and without making any clear progress among minority, young, moderate, and female voters. The fact that midterm electorates are generally older, whiter, and more conservative than their counterparts in presidential elections exacerbates the difference between the world of 2014 and the one that will exist in 2016. The Republicans can win in 2014 without having fixed their problems. CONT.
Charlie Cook