As I watched the big television screen broadcasting the focus group taking place in Charlotte, N.C., I was tempted to tweet about it. This is the modern instinct. I don’t just mean for reporters. Everyone seems to have a couple of screens open all the time. …
The Tuesday evening focus group was one of two held as a part of the Off the Grid National Survey, a poll conducted by Public Opinion Strategies and Global Strategy Group to examine the way people consume information. If you’re reading this online—and of course you are—the findings will seem familiar because you’re undoubtedly one of the people the survey found who are moving away from traditional live television viewing. …
For political campaigns this means it is getting harder to reach voters through political advertising, which for the last 50 years has been the key tactic campaigns have used to communicate. CONT.
John Dickerson, Slate