The Media Insight Project’s first study examines the personal news cycle and uses an innovative approach to assess how people consume news across topics and platforms.
The findings suggest that the conventional wisdom holding that media consumption divides largely along generational or ideological lines is overstated and that some long-held beliefs about people relying on a few primary sources for news are now obsolete. Contrary to the idea that one generation tends to rely on print, another on television, and still another the web, the majority of Americans across generations now combine a mix of sources and technologies to get their news each week. CONT.
The Media Insight Project