For half a century, television ads have been the staple of political campaigns, the preferred, if costly, vehicle for communicating a candidate’s message to the voters. What happens when people stop watching live television?
That day hasn’t arrived yet and probably never will. But the outlines of the new world of television watching habits — and their implications for political campaigns — were highlighted in a survey released Thursday at a conference hosted by Harvard’s Institute of Politics and the Internet Association.
The survey, presented by the Robert Blizzard of Republican firm Public Opinion Strategies and the Julie Hootkin of the Democratic firm Global Strategies Group, concluded that the country has reached “a tipping point” in the competition for viewers between traditional live television and other forms of viewing content. CONT.
Dan Balz, Washington Post