State of the Union 2014: The cognitive power of the President

There are enough people guessing what the president will do. This is about what he almost certainly won’t do, but what I would like him to do.

The president has material power without the Congress, and personally, I would like to see him use it. …

Beyond material power, the president has even greater power — cognitive power — and he hasn’t used it much. Cognitive power is the power to put important ideas in people’s minds by shaping public discourse. He has the unique power to change how America thinks simply by discussing crucial ideas over and over. CONT.

George Lakoff, UC Berkeley

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