As Americans increasingly turn to mobile phones as their primary platform of communication, survey researchers must adapt with new methodologies to reach audiences no longer connected to landline telephones. …
At Public Opinion Strategies, we’ve been experimenting with mobile surveys. App-based mobile survey research is at the forefront of new technology for reaching both consumers and voters. Conducting research through a mobile app offers an interactive experience for the respondent that’s not possible over the phone or even through online research. The application allows survey researchers to harness mobile device capabilities like touch screens, built-in cameras, and GPS positioning. CONT.
Glen Bolger & Trip Mullen (Public Opinion Strategies), Campaigns & Elections