As the Christmas shopping season gets underway in earnest this Friday, for the first time, a majority of Americans, 53%, say they are very or somewhat likely to do their Christmas shopping online this year. This is the highest percentage since Gallup first asked the question in 1998. Meanwhile, the percentages of Americans shopping for gifts in department stores and discount stores have been slowly declining, but these still beat the Internet as the places Americans will shop for the holidays. CONT.
Joy Wilke, Gallup