TV programmers frustrated that shows watched on tablets and smartphones have been invisible to Nielsen’s ratings may finally get a solution — next year. …
The approach, the culmination of more than three years of work, will for the first time provide a single, consistent measure of live programming viewing across both TV and digital, according to the firm. That could solve a problem that has vexed TV nets and marketers: Today, there’s no satisfactory way to harmonize data about video content and advertising viewed on TV, online, mobile and other platforms. [cont.]
Todd Spangler, Variety