… But you will understand the current war in the Republican Party better if you are able to see the the six underlying attitudinal dimensions that run through the consciousness of today’s Republican Party supporters. It is these dimensions that create the passionate factions at war against “Obamacare,” gay marriage, and immigration.
We uncovered these underlying dimensions using a multivariate factor analysis that took the inter-correlation of each question with every other question to identify factors that organize Republican voter consciousness on a range of issues, from politics to values to emotions. We used big data analysis to identify six underlying dimensions that, in effect, map the Republican brain. [cont.]
Stan Greenberg & James Carville, Democracy Corps