… In the wake of big Democratic victories in 2012, the outside groups that raised and spent so much on Republicans’ behalf have spent a considerable amount of time and effort analyzing their performance. Their goals are two-fold: Improve their strategies and tactics in order to win future races, and convince their donors — who provide the funding that keeps the lights on and the television ads blaring — that investing with them is still the right way to go.
Here are the five lessons those outside groups have learned, according to strategists involved in the post-mortems and the donors themselves who have heard the presentations: [cont.]
Reid Wilson, National Journal