How Social Groups Influence Parents’ Decision to Vaccinate

The people and information sources parents surround themselves with may influence their choice to vaccinate their children or not, according to a survey from one county in Washington state. …

“The take-home message from this is that the social networks for the majority of parents are extremely important in affecting vaccination decisions,” said Emily Brunson, the study’s author from Texas State University in San Marcos. “Especially the people in the parents’ networks suggesting non-conformity is greater than anything else—including the parents’ own beliefs on vaccination,” she added. [cont.]

Andrew Seaman, Pacific Standard

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