Top officials of President Obama’s reelection campaign have pulled back the curtain a bit on why, as public opinion polls were bouncing around during the 2012 race, they remained so certain that their strategy was working.
The reason: Massive amounts of their own polling — not just nationally and in individual states, but in nightly surveys of 9,000 likely voters across 10 battleground states. [cont.]
Karen Tumulty, Washington Post
See also: Institute of Politics 2012 Campaign Decision Makers Conference