… The Obama campaign combined three levels of data to peg the state of the race against Mitt Romney. The campaign conducted aggregated battleground polls for message testing, individual state tracking polls by multiple pollsters to understand where the campaign was standing in each state, and individual state parallel surveys to refine micro-targeting. …
All of this well thought-out planning worked, predictably, and Obama’s campaign team now look like geniuses.
Today, we know from Noam Scheiber that Romney’s team seemingly went the opposite way. [cont.]
Harry Enten, The Guardian