Last week’s presidential election has widely been seen as a victory for pollsters who, on balance, saw President Obama as the favorite before Election Day. But that wasn’t the case for the esteemed Gallup Organization. Its polling showed Republican Mitt Romney with a significant lead among likely voters 10 days before Nov. 6 and marginally ahead of Obama on the eve of an election that Obama won by about 3 percentage points. …
The reasons for Gallup’s inaccurate results remain unclear, and they are particularly baffling because Gallup, from a simple methodological standpoint, does things the right way. [cont.]
Steven Shepard, National Journal