The Little-Known Pollster That Bested All the Others

The venerated Gallup Poll took a beating this year for being such an outlier in its predictions of who would win the presidency, and the New York Times’s Nate Silver has now served up further evidence that the firm has lost its mojo. …

What pollster nailed its predictions? A firm you probably haven’t heard of: TIPP Online, which conducts polls for Investor’s Business Daily.

This year, TIPP President Raghavan Mayur says, the Ramsey (N.J.) firm faced a setback when Hurricane Sandy sapped its power right before the election. Because of that, TIPP sampled only about 712 people in the final three days of its tracking poll, down from 1,300 typically. Yet the pollster still outdid every other firm, according to Silver. [cont.]

Elizabeth Dwoskin, Bloomberg Businessweek

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