Barack Obama’s campaign manager, Jim Messina, said Friday that the president’s reelection was won “on the micro stuff.” … “You have to test every single thing, to challenge every assumption, and to make sure that everything we do is provable.” …
Messina spoke to BuzzFeed Friday after sharing a panel stage with Romney aide Brian Jones at a conference for the International Association of Political Consultants at the Hilton New York. …
Jones, by contrast, said the Romney campaign had been characterized by a basic mistake about the electorate itself.
“Neil Newhouse, our pollster, had always said, ‘Guys, if we can win independents in Ohio, we can win this race.’ But we won independents by seven, and we lost,” Jones said. “We thought the game would be one thing, and it ended up being another.” [cont.]
Ruby Cramer, BuzzFeed