… This is shaping up to be another close presidential election that will be decided in part by the mysterious calculations of swing voters in places such as Wisconsin. These voters are what strategists refer to as the “persuadables.”
About 10 to 15 percent of Badger State voters have no strong allegiance to the major political parties and are truly up for grabs, said Charles Franklin, director of the Marquette University Law School Poll. The Wisconsin persuadables, on average, “are younger, less ideological, less partisan, pay less attention to politics,” he said. [cont.]
Joel Achenbach, Washington Post