As marketers, browser makers and government regulators spar over efforts to let consumers limit custom advertising online, a new study suggests that Americans are largely unaware of what that means and have a strong aversion to being tracked online.
The majority of Americans surveyed by researchers at the Berkeley Center for Law and Technology, which is part of the law school at the University of California, Berkeley, do not want information collected at all about which Web sites they visit, according to the study, which is to be released at the Amsterdam Privacy Conference on Monday. [cont.]
Somini Sengupta, New York Times