… First, internal GOP polling and focus groups offer convincing evidence that the welfare ad is hurting Obama. Second, the welfare issue, generally speaking, triggers anger in white blue-collar voters that is easily directed toward Democrats. This information comes from senior GOP strategists who have worked both for President Bush and Romney. They spoke on condition of anonymity to avoid retribution.
Furthermore, a senior GOP pollster said he has shared with the Romney camp surveys showing that white working-class voters who backed Obama in 2008 have moved to Romney in recent weeks “almost certainly because of the welfare ad. We’re talking a (percentage) point or two, but that could be significant.” [cont.]
Ron Fournier, National Journal