Focus groups find early breakthrough moment in off-years

America has been roiled by the election of Donald Trump and total Republican control of the federal government. Will it be roiled again by a wave election in the coming off-year elections? That would require engaged and consolidated anti-Trump voters, demoralized Trump supporters and independent voters reacting against Trump and […] Read more »

Moving to scale to win on health care

The humiliating retreat of President Trump and Speaker Ryan on the Obamacare replacement was a powerful moment for working class women, financially pressed unmarried women, millennials, and minorities – both the Clinton and Trump voters. Based on the findings of just-completed focus groups with these key voters, the Republican failure […] Read more »

United by post-inauguration marches, Democratic women plan to step up activism

Days into Donald Trump’s presidency, large numbers of liberals say they plan to step up their political activity, with Democratic women particularly motivated to take action, according to a new Washington Post poll. The results suggest that the “women’s marches” immediately after Trump’s inauguration, which brought hundreds of thousands of […] Read more »

How Unconscious Sexism Could Help Explain Trump’s Win

A woman has never come closer to the presidency than Hillary Clinton did in winning the popular vote in November. Yet as women march in Washington on Saturday, many of them to protest the presidency of Donald Trump, an important obstacle to the first woman president remains: the hidden, internalized […] Read more »

Why Did Planned Parenthood Supporters Vote Trump?

… Earlier this month, Planned Parenthood convened a series of focus groups across the country to better understand people who back the organization but cast their ballots for Trump. … For opponents of Trump, the recordings make for excruciating viewing. They show how myths about Hillary Clinton’s corruption proved more […] Read more »

Behind Trump’s win in rural white America: Women joined men in backing him

In rural parts of America, it wasn’t just white men who flocked to the polls on Election Day to vote for Donald Trump. Rural white women were right there in the voting lines with them. The NBC News national exit poll documented how Trump and his populist message disproportionately appealed […] Read more »