No, big data did not polarize us

… Polarization in American politics is right now about as strong as it was in the late 19th century. There’s probably a mediocre steampunk sci-fi novel out there about the McKinley campaign hiring an analyst to build some Charles Babbage analytical engine to perfectly target prospective Republican voters across the […] Read more »

Bold Promises Fade to Doubts for a Trump-Linked Data Firm

Standing before political and business leaders in New York last fall, Alexander Nix promised a revolution. … Mr. Nix’s little-known firm, Cambridge Analytica, claimed to have developed something unique: “psychographic” profiles that could predict the personality and hidden political leanings of every American adult. “Of the two candidates left in the […] Read more »

Algorithmic Bias: How the Clinton Campaign May Have Lost the Presidency or Why You Should Care

We’ve recently been informed that the Clinton campaign relied heavily on an automated decision aid to inform senior campaign leaders about likely scenarios in the election. This algorithm—known as “Ada”—was a key component, if not “the” component in how senior staffers formulated campaigning strategy. … So what happened with Clinton’s […] Read more »

Trump’s Data Team Saw a Different America—and They Were Right

Nobody saw it coming. Not the media. Certainly not Hillary Clinton. Not even Donald Trump’s team of data scientists, holed up in their San Antonio headquarters 1,800 miles from Trump Tower, were predicting this outcome. But the scientists picked up disturbances—like falling pressure before a hurricane—that others weren’t seeing. It […] Read more »