A conversation with Democratic pollster Stan Greenberg

Renowned Democratic pollster Stan Greenberg has advised the likes of Bill Clinton, Tony Blair and Nelson Mandela. But he first made a name for himself studying white working class voters. His seminal 1985 report on so-called Reagan Democrats examined why auto workers were abandoning the Democratic Party in Macomb County, […] Read more »

Kellyanne’s Alternative Universe

… Just a year ago, she was a knockabout GOP pollster and talking head, a casino worker’s daughter who’s never quite shaken her South Jersey accent. But she’d understood something about the electorate that others had missed, and now here she was: perhaps the most powerful woman in America, a […] Read more »

Bold Promises Fade to Doubts for a Trump-Linked Data Firm

Standing before political and business leaders in New York last fall, Alexander Nix promised a revolution. … Mr. Nix’s little-known firm, Cambridge Analytica, claimed to have developed something unique: “psychographic” profiles that could predict the personality and hidden political leanings of every American adult. “Of the two candidates left in the […] Read more »

How Question Wording Affects (Or Doesn’t Affect) Support For Trump’s Travel Ban

President Trump’s executive order banning travelers from seven predominantly Muslim countries from entering the U.S. has been perhaps the most controversial act of his presidency so far. The order set off a firestorm of protests and numerous court challenges. But it’s still difficult to measure how many Americans support the […] Read more »

The net effect of Trump’s speech will probably be a slight, fleeting uptick in his approval

… The question for Trump is less about the effect of one night’s speech and more about whether he can turn around his exceptionally low approval ratings. In Gallup’s most recent weekly average, Trump was at 42 percent — up slightly from recent weeks but still well below other new […] Read more »