Bold Promises Fade to Doubts for a Trump-Linked Data Firm

Standing before political and business leaders in New York last fall, Alexander Nix promised a revolution. … Mr. Nix’s little-known firm, Cambridge Analytica, claimed to have developed something unique: “psychographic” profiles that could predict the personality and hidden political leanings of every American adult. “Of the two candidates left in the […] Read more »

How Question Wording Affects (Or Doesn’t Affect) Support For Trump’s Travel Ban

President Trump’s executive order banning travelers from seven predominantly Muslim countries from entering the U.S. has been perhaps the most controversial act of his presidency so far. The order set off a firestorm of protests and numerous court challenges. But it’s still difficult to measure how many Americans support the […] Read more »

Why the polling about Trump’s immigration crackdown is all over the place

On January 31, Reuters released a survey that said 49 percent of Americans approved of President Trump’s executive order on immigration and refugees. Just the day before, Rasmussen, another pollster, found 57 percent of voters supported it. Then on Sunday, CBS News published a poll showing that just 45 percent […] Read more »

Political Pollsters Reflect On What Went Wrong In 2016

2016 was a year of failure for political polling in several Western democracies. France, Britain and the U.S. were all taken by surprise after polls underestimated the support for conservative presidential candidates and Brexit. Now, pollsters in all three countries are reflecting on what went wrong. All Things Considered, NPR Read more »