Frank Luntz explains what COVID-19 vaccine skeptics want to hear, offers insight into the growing division within the Republican Party and shares how messaging can elevate political discourse. The Daily Show The OPINION TODAY email newsletter is a concise daily rundown of significant new poll results and insightful analysis. It’s FREE. Sign up […] Read more »
Stop saying Covid vaccine passport and learn from messaging missteps of the past
… Let’s not mince words anymore. This nationwide public health crisis was politicized, and partisan divides contributed to the loss of American lives. That is a fact. And mistakes in messaging continue to plague the vaccine rollout within certain communities. The question before us is whether we can rise to […] Read more »
Biden’s smart bipartisan message
Many commentators seem fascinated, even perplexed, by President Biden’s efforts to define bipartisanship as support from Republican voters instead of from GOP lawmakers. They seem to have missed the political rhetoric of the last 20 years, while also failing to grasp how bipartisanship works in the public mind. … Politicians […] Read more »
Joe Biden won Round One of the debate. Round Two is happening now.
The first wave of data is in, and it delivers a clear verdict: Joe Biden won Tuesday’s presidential debate. That’s unambiguously good news for Biden — but it’s not the whole story. A presidential “debate” is really a multi-part news cycle, one in which the clash between the candidates is […] Read more »
This Is How Biden Should Approach the Latino Vote
… There’s a winning message Mr. Biden and his party can deliver that resonates with most Hispanics no matter how they conceptualize the group’s racial identity. The key is to link racism and class conflict. The pivot we recommend was also the most convincing message we tested among whites and […] Read more »
An Unexpected Struggle for Trump: Defining an Elusive Biden
President Trump won the White House in no small part by seizing on Hillary Clinton’s missteps and using them to turn many voters against her. But after three unsteady months, and with the Republican convention six weeks away, Mr. Trump is struggling to define Joseph R. Biden Jr. to similarly […] Read more »