Taking Trump’s Temperature Amongst His Supporters (and Opponents), Part 2

Last week, we released the results of a national poll of voters who said they supported President Donald Trump in the 2016 election, as well as focus groups of mostly Trump voters (but also some voters who either supported Hillary Clinton or voted third party last year). We found that […] Read more »

Why did Trump win? New research by Democrats offers a worrisome answer.

As the Democratic Party rebuilds itself for the 2018 and 2020 elections, Democratic strategists have been preoccupied with a pressing question: Why did so many voters who backed Barack Obama in 2012 switch to Donald Trump four years later, and what can be done to win them back? Top Democratic […] Read more »

Voters who supported Trump in last year’s election have few regrets

Voters who supported President Donald Trump in last year’s election have few regrets as Trump enters his 100th day in office this weekend, although his support is not uniformly firm. A new University of Virginia Center for Politics poll of Trump voters shows his approval rating at 93% with these […] Read more »

Focus groups find early breakthrough moment in off-years

America has been roiled by the election of Donald Trump and total Republican control of the federal government. Will it be roiled again by a wave election in the coming off-year elections? That would require engaged and consolidated anti-Trump voters, demoralized Trump supporters and independent voters reacting against Trump and […] Read more »

Trump’s Job Approval: Is he holding onto his GOP support… and does his approval rating reflect his ‘real’ support?

While President Trump’s approval has hit the mid-30’s on national polls of adults, our recent Public Opinion Strategies poll of voters (conducted March 23-27) shows the President with a 40% national approval rating. Importantly, though, his support among base Republicans has remained high. … While the media is focused on […] Read more »

Moving to scale to win on health care

The humiliating retreat of President Trump and Speaker Ryan on the Obamacare replacement was a powerful moment for working class women, financially pressed unmarried women, millennials, and minorities – both the Clinton and Trump voters. Based on the findings of just-completed focus groups with these key voters, the Republican failure […] Read more »

Reagan Democrats give Trump a long leash – but deeply distrust GOP

… Democratic pollster Stan Greenberg coined the term “Reagan Democrats” in the mid-1980s to describe just these sorts of blue-collar whites in Macomb County, Michigan, mostly autoworkers, who had shifted from staunchly backing John F. Kennedy to going gaga for Ronald Reagan. He helped his client Bill Clinton assiduously court […] Read more »