Focus groups find early breakthrough moment in off-years

America has been roiled by the election of Donald Trump and total Republican control of the federal government. Will it be roiled again by a wave election in the coming off-year elections? That would require engaged and consolidated anti-Trump voters, demoralized Trump supporters and independent voters reacting against Trump and […] Read more »

Trump’s Job Approval: Is he holding onto his GOP support… and does his approval rating reflect his ‘real’ support?

While President Trump’s approval has hit the mid-30’s on national polls of adults, our recent Public Opinion Strategies poll of voters (conducted March 23-27) shows the President with a 40% national approval rating. Importantly, though, his support among base Republicans has remained high. … While the media is focused on […] Read more »

Moving to scale to win on health care

The humiliating retreat of President Trump and Speaker Ryan on the Obamacare replacement was a powerful moment for working class women, financially pressed unmarried women, millennials, and minorities – both the Clinton and Trump voters. Based on the findings of just-completed focus groups with these key voters, the Republican failure […] Read more »

Reagan Democrats give Trump a long leash – but deeply distrust GOP

… Democratic pollster Stan Greenberg coined the term “Reagan Democrats” in the mid-1980s to describe just these sorts of blue-collar whites in Macomb County, Michigan, mostly autoworkers, who had shifted from staunchly backing John F. Kennedy to going gaga for Ronald Reagan. He helped his client Bill Clinton assiduously court […] Read more »

New research of voters decisive to 2016 election outcome

Priorities USA commissioned Global Strategy Group and Garin Hart Yang to conduct polling and focus groups among two key groups decisive in the recent 2016 election – “swing voters” who voted for Barack Obama in 2012 and Donald Trump in 2016 and “turnout voters” who are Democratic-leaning voters, including African-American […] Read more »