How Do You Vote? 50 Million Google Images Give a Clue

What vehicle is most strongly associated with Republican voting districts? Extended-cab pickup trucks. For Democratic districts? Sedans. Those conclusions may not be particularly surprising. After all, market researchers and political analysts have studied such things for decades. But what is surprising is how researchers working on an ambitious project based […] Read more »

Can Twitter Predict Elections?

In the aftermath of the 2016 election, one couldn’t be blamed for looking beyond polls for indicators about who might be favored in difficult-to-predict elections. That’s not necessarily to supplant polling, which we still see as the best way to measure an electorate and its intentions, but rather to augment […] Read more »

Did the Clinton campaign really stop polling at the end?

An explosive allegation from prominent Democratic pollster Stan Greenberg last week is sparking a new wave of criticism and recriminations about Hillary Clinton’s campaign. The charge — that the campaign went the final three weeks of last year’s presidential election without polling the battleground states — amounts to an accusation […] Read more »

No, big data did not polarize us

… Polarization in American politics is right now about as strong as it was in the late 19th century. There’s probably a mediocre steampunk sci-fi novel out there about the McKinley campaign hiring an analyst to build some Charles Babbage analytical engine to perfectly target prospective Republican voters across the […] Read more »

Bold Promises Fade to Doubts for a Trump-Linked Data Firm

Standing before political and business leaders in New York last fall, Alexander Nix promised a revolution. … Mr. Nix’s little-known firm, Cambridge Analytica, claimed to have developed something unique: “psychographic” profiles that could predict the personality and hidden political leanings of every American adult. “Of the two candidates left in the […] Read more »

For Marketers, TV Sets Are an Invaluable Pair of Eyes

… TVision — which has worked with the Weather Channel, NBC and the Disney ABC Television Group — is one of several companies that have entered living rooms in recent years, emerging with new, granular ways for marketers to understand how people are watching television and, in particular, commercials. … […] Read more »