For Democrats, special elections may be preview of 2018 campaigns

Democrats are heading into the homestretch of three special elections over the next month amid a national frenzy over the investigation into the possible connections of President Trump’s 2016 campaign and Russian interference in the election. Yet in all three races, Democrats have made a tactical decision not to turn […] Read more »

21st-century propaganda: A guide to interpreting and confronting the dark arts of persuasion

… The belief, or rather hope, that humankind is ultimately rational has gripped Western politics at least since Descartes, and inspired such 19th-century optimists as Thomas Jefferson and John Stuart Mill. “Where the press is free, and every man able to read, all is safe,” Jefferson famously wrote. But in […] Read more »

Bold Promises Fade to Doubts for a Trump-Linked Data Firm

Standing before political and business leaders in New York last fall, Alexander Nix promised a revolution. … Mr. Nix’s little-known firm, Cambridge Analytica, claimed to have developed something unique: “psychographic” profiles that could predict the personality and hidden political leanings of every American adult. “Of the two candidates left in the […] Read more »

For Marketers, TV Sets Are an Invaluable Pair of Eyes

… TVision — which has worked with the Weather Channel, NBC and the Disney ABC Television Group — is one of several companies that have entered living rooms in recent years, emerging with new, granular ways for marketers to understand how people are watching television and, in particular, commercials. … […] Read more »

Americans Rate Healthcare Providers High on Honesty, Ethics

Most Americans trust their healthcare providers to be honest and ethical, but few other professions fare so well in Gallup’s annual look at honesty and ethical standards among various fields. Nurses top the list with 84% of the public rating their standards as “high” or “very high,” while members of […] Read more »