Bold Promises Fade to Doubts for a Trump-Linked Data Firm

Standing before political and business leaders in New York last fall, Alexander Nix promised a revolution. … Mr. Nix’s little-known firm, Cambridge Analytica, claimed to have developed something unique: “psychographic” profiles that could predict the personality and hidden political leanings of every American adult. “Of the two candidates left in the […] Read more »

For Marketers, TV Sets Are an Invaluable Pair of Eyes

… TVision — which has worked with the Weather Channel, NBC and the Disney ABC Television Group — is one of several companies that have entered living rooms in recent years, emerging with new, granular ways for marketers to understand how people are watching television and, in particular, commercials. … […] Read more »

Americans Rate Healthcare Providers High on Honesty, Ethics

Most Americans trust their healthcare providers to be honest and ethical, but few other professions fare so well in Gallup’s annual look at honesty and ethical standards among various fields. Nurses top the list with 84% of the public rating their standards as “high” or “very high,” while members of […] Read more »

56 Interesting Facts About the 2016 Election

Republican presidential nominee Donald Trump’s victory was definitely THE most interesting thing that happened in the 2016 election, but it certainly wasn’t the only interesting thing. In keeping with our end-of-cycle tradition, we found 56 more interesting things to tide you over during the holidays as we take a well-earned […] Read more »

This Election Was Not About the Issues. Blame the Candidates.

If you think back to this year’s presidential campaign and recall a lot of articles mentioning Hillary Clinton’s email troubles and Donald J. Trump’s various controversies, you wouldn’t be wrong. If it seems there were fewer articles about jobs, the economy and taxes, that’s because there were. The temptation to […] Read more »