How the Intolerable Becomes Acceptable

Public opinion can often seem mercurial. Obamacare was widely unpopular—until it took effect. The Republican tax plan was widely derided when it was proposed and debated, but people now seem to be warming to it.

Why the shifts? New research offers one likely answer: Once something becomes real, we are more inclined to view it more positively.

“People will often rationalize the status quo,” writes University of British Columbia psychologist Kristin Laurin. In the journal Psychological Science, she analyzes public opinion on three divisive issues, and finds acceptance of the final outcome spikes soon after the matter is settled. CONT.

Tom Jacobs, Pacific Standard