Tide ad scores highest on inaugural Ipsos Neuro Super Score

In a first of its kind study, Ipsos tested all of the commercials during the Super Bowl in real-time at a party featuring drinks, snacks and electrodes. Unlike other Super Bowl studies, the Ipsos ranking is based on objective, scientific non-conscious (System 1) reactions rather than only asking people how they reacted or using a panel of “experts.” CONT.