Opinary is building new tools to help news orgs use polls to inform their coverage

News organizations have spent a lot of time talking to their readers; these days, they’re getting a little bit better at listening. …

Germany-based Opinary has also benefited from this shift in outlook. The company, which develops polling tools that publishers can embed in their articles, recently raised €3 million ($2.7 million) both to build its product and to fund its expansion into the U.S., where it already has a small foothold. CONT.

Ricardo Bilton, Nieman Journalism Lab