Still Listening: The State of Telephone Surveys

Since the late 1980s, telephone surveys have been Gallup’s primary data collection method for surveying U.S. adults. The survey research field — and the way people communicate — has changed a lot since then. Today researchers have a wide range of methodological options available to them in addition to telephone methods, including mail, web, in-person interviewing and text message. CONT.

Stephanie Marken, Gallup