Pollster Jim Moore aimed to give voice to what the public was thinking

For pollster Jim Moore, politics was all about numbers, and his firm J. Moore Methods supplied the statistics that guided local and statewide campaigns in California for three decades.

“His skills are unmatched in California policy and politics,” said Carl Guardino, president and CEO of the Silicon Valley Leadership Group, which frequently retained Moore’s services. “I would take his numbers to the bank – and I did, 13 times.

Moore died Jan. 1 at his home in the El Dorado County community of Camino. He was 66. CONT.

Cathy Locke, Sacramento Bee