Politics & Polls podcast: Social Research in the Digital Age

From smart phones to social media, digital technology has changed the way we live — allowing for new explorations of human behavior. Big data now enables scientists to process data about human behavior on a scale never before imaginable.

In this episode, Professors Julian Zelizer and Sam Wang interview Matt Salganik, a professor of sociology at Princeton University. Salgnik’s new book, “Bit by Bit: Social Research in the Digital Age,” explores these concepts, detailing how the digital revolution is transforming how social scientists observe behavior, ask questions, run experiments and engage in mass collaborations.

Julian Zelizer & Sam Wang, Woodrow Wilson School