The pre-election polls in Virginia were wildly inconsistent. The disparate methodologies, specifically how samples were selected, muddied the narrative of the gubernatorial contest.
As the Poll Hub team explains, the traditional method of conducting live interviews using a Random Digit Dial sampling method proved the most accurate in predicting this year’s governor’s race in Virginia. Which polling group was the most accurate, and what are the big takeaways for the industry? Poll Hub has the answers.