We are witnessing the rise of what may become the most vocal generation in nearly half a century.
Each year since 2009, Achieve has studied millennials’ actions and behaviors related to causes. Each Millennial Impact Report adds to a body of knowledge about the generation born 1980-2000 that’s recognized by experts, media and social scientists nationwide. …
For the 2017 study, the questions we wanted to investigate dictated a new approach.
Researchers’ exploration of the previous two years’ data and analysis revealed a need to look even deeper and more specifically at millennials’ cause-related interests and actions: not just the actions themselves, but also what was behind them.
As a result, we developed three key questions of focus for this year’s research:
- What are the characteristics of social issues that tend to see higher millennial participation rates?
- What are millennials’ levels of engagement in these social issues, how are levels selected and how do they evolve?
- What are the characteristics of millennials who participate at each level of engagement? CONT.
Millennial Impact Report