Academic survey centers are at the forefront of measuring, understanding and disseminating the significant political and social changes happening throughout the country. Turn to any news outlet, and you will find a public opinion poll bearing a college or university affiliation. …
But despite the frequency with which people are exposed to polling in the media, few of them — including senior administrators — even know how survey labs function, let alone the benefits we provide. CONT.
Mileah Kromer (Goucher College), Inside Higher Ed