Arthur Finkelstein, a reclusive political Svengali who revolutionized campaign polling and financing and helped elect a bevy of conservative candidates, including President Ronald Reagan and Prime Minister Benjamin Netanyahu of Israel, died on Friday night in Ipswich, Mass., where he lived. …
He also pioneered sophisticated demographic analyses of primary voters and methodical exit polling, and of using a marketing strategy, called microtargeting, to identify specific groups of potential supporters of a candidate regardless of their party affiliation. CONT.
Sam Roberts, New York Times