Most of the headlines about CNN’s new public-opinion poll this week focused on President Donald Trump’s 38 percent approval rating. But there was also this: After a 2016 election in which most of the data underestimated Trump’s chances, CNN has a new pollster.
The new poll was conducted by SSRS, a major survey-research company, instead of CNN’s old partner, ORC International. CNN confirmed this week that its partnership with ORC, which included co-branding of the poll, has ended after more than a decade.
The switch comes at a perilous moment for both the media and the polling industry. Attacked by the president as “fake news” for results he disagrees with, pollsters and the news organizations they work with inspire little confidence from the public. CONT.
Steven Shepard, Politico