UK general election: How we correctly called a hung parliament

As the dust of the general election settles, many commentators are still stating they didn’t see it coming. But we did.

By using our unparalleled panel and sophisticated data analytics, we created an election model using an advanced statistical technique called MRP (which stands for multilevel regression with post-stratification). We showed at the end of last month that the UK was heading for a hung parliament. CONT.

Stephan Shakespeare, YouGov