Your phone, in all likelihood, knows more about you than your doctor. Your credit card company knows your likes and dislikes better than your closest friend. Google knows your thoughts, and even completes your sentences. Your telephone service provider knows where you are at all times. Facebook, for many, knows more than the rest combined.
But Paul W. Glimcher, a neuro-economist at New York University, looks at all that data and sees a “train wreck.” …
This fall, Mr. Glimcher and his team will start recruiting 10,000 New Yorkers willing to open up their lives to researchers for the next two decades, if not longer. Researchers will follow every aspect of their lives, virtually all the time, to try to answer fundamental questions about why we make the decisions we make and how they affect our lives. CONT.
Marc Santora, New York Times