Gallup reported last fall that trust in the news media had plummeted to 32 percent, an all-time low — or, at least, the lowest level since the polling firm started tracking, in 1972. But what, exactly, does that mean?
Well, when Gallup inquires about trust, it asks about people’s confidence in the media to report “fully, accurately and fairly.” Those are three different metrics. CONT.
Callum Borchers, Washington Post