Pocketbooks Follow Politics After Trump Tweets

Before Donald Trump was president, he was a brand — from his TV show to his clothing line to his steaks. Now after surprising many by winning the White House, the Trump brand may have even more power, but it is also deeply connected to the divisive world of American politics.

That means what Trump says and does and what others say about him has impacts that go far beyond policy and politics into the world of everyday Americans’ lives — where they shop and eat and what they watch on TV. CONT.

Dante Chinni & Sally Bronston, NBC News