Learning from voter survey experiments

Leading up to the November election, AP worked with GfK Custom Research and the National Opinion Research Center at the University of Chicago to examine new ways to survey voters.

One study, designed by NORC and funded by the Knight Foundation, explored the opportunities and challenges of using smartphones to conduct exit polls of early voters and Election Day voters. …

Separately, GfK Custom Research and NORC each conducted experiments using their probability-based online panels to survey self-identified voters about whom they supported in the presidential race and why. CONT.

Lauren Easton, AP