How the Media Fails the Public in Reporting Election Polling

… Many years ago, before network news and the big newspapers poured most of their resources into garnering clicks, reporters and writers tended to focus on what was happening in the presidential race, and not what they hoped would happen. All that has changed in the past 10 years or so, as the presidential race has morphed into near-constant news programming.

In order to keep the election cycle producing its maximum click potential, making the race seem closer than it really is — by emphasizing national polls over the more important state polling numbers — is a business decision first and foremost. The national polling also keeps the interest higher in states that are not in play — populous states like New York, California, Texas, and Illinois. CONT.

Daniel J. McGraw, Pacific Standard

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