How media coverage shapes presidential polling more than we think

Pundits tell us all the time that media coverage is driving the current Presidential primary, that Donald Trump and other outsider candidates are only doing well because they attract so much attention from the press. But in an era when people can choose their media sources to match what they already think, can the press really be having a huge impact on who people support? Data from the 2012 Presidential election shows the enormous impact that media coverage, especially on Fox, can have on candidate support and how it’s likely shaping the 2016 race. CONT.

Dan Cassino (Fairleigh Dickinson U.), USAPP

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