Since President Obama took office, Resurgent Republic has closely followed the opinions and intensity of Independent voters. The center of the electorate first stepped away from President Obama during the summer of 2009 due to concerns over the amount of federal spending in the stimulus and budget. Since then the opinions of swing voters have been remarkably stable when considering the fundamental issues facing the country. …
Winning the center of the electorate often proves decisive in elections, and these central themes serve as a starting point for appealing to swing voters in 2014. The following message recommendations are based upon numerous Resurgent Republic national surveys and focus groups from 2009 to 2013 on topics where Independents aligned with Republicans rather than Democrats. CONT.
Luke Frans, Resurgent Republic